Meet Mara.
Your law firm's marketing partner.
Mara reads every Australian court, tribunal, regulator and new piece of legislation, writes content in your voice, publishes it to your site, and tells you what to do next. No agency, no content hire.
Everything a fractional CMO does, without the $10k retainer.
- Scan the legal landscape for newsworthy changes
- Decide what's relevant to your practice
- Brief a writer on tone and angle
- Draft LinkedIn posts, client alerts, articles
- Keep a publishing calendar
- Recommend lead magnets, newsletters, events
- Watches every AU court, tribunal, regulator + legislation
- Classifies and scores by relevance to you
- Writes in your voice, learned from your existing content
- Generates all three, weekly, grounded in citations
- Optimised for Google SEO and AI search (ChatGPT, Perplexity, Google AI Overviews)
- Schedules and publishes to your CMS
- Learns from your edits and what performs, every week
How Mara works
Four steps. No writer's block. No marketing hire.
Paste your firm's URL. Mara reads your existing posts to learn your voice and practice areas. Pick which courts, tribunals and regulators to watch.
Direct feeds from the High Court of Australia and NSW Caselaw (every NSW court + tribunal) refresh every hour. Federal Court, FedCFamC, FWC, AAT and the remaining state courts and tribunals come in daily via AustLII. Each update classified by practice area and ranked for you.
LinkedIn posts, client alerts and blog articles, written in your voice, grounded in verified citations. Review, edit, and publish in one click.
Every edit you make teaches Mara something. She picks up the phrases you cut, the structure you prefer, the tone you default to. Then she watches what gets traction once it's out, and leans into the angles your audience actually responds to.
Rank on Google. Get cited by ChatGPT.
Every blog article Mara writes is optimised two ways. For Google, so firms looking for a lawyer find you. For the AI answer engines people ask first in 2026, so when a prospect asks Claude, ChatGPT or Perplexity about a legal question, your firm’s take is the one it quotes.
- Keyword-led titles capped at 60 characters for full Google display
- Meta descriptions written to answer, not tease
- Clean URL slugs, scannable H2s, proper internal linking
- Primary sources cited inline (AustLII, legislation.gov.au)
- Front-loaded, quotable opening paragraphs
- Question-phrased H2s that match how people ask AI chatbots
- “Key points” summary bullets AI engines extract
- Verified citations AI citation-graphs follow and trust
GEO (Generative Engine Optimisation) is the 2025-2026 discipline of writing so AI answer engines quote your work. Most firms’ content isn’t structured for it. Mara’s is, by default.
One plan. One price.
A fractional legal-marketing CMO is $8,000-$15,000 AUD a month. Mara is $99, and she doesn't take holidays.
- High Court and NSW Caselaw direct-from-court hourly; all other AU courts, tribunals, regulators + legislation daily
- Weekly LinkedIn posts, client alerts, and blog articles
- Every blog article SEO + GEO optimised: ranks on Google, cited by ChatGPT and Perplexity
- Voice-trained to your existing content
- WordPress, Webflow, Wix + branded email publishing
- Content scheduling + calendar view
- Gets better every week from your edits and engagement data
- Unlimited drafts. Unlimited practice areas.
No credit card required to start. Cancel any time.
Built so it can't embarrass you.
After Murray v Victoria (2025) every AU lawyer is on notice about AI-fabricated citations. Mara is designed so that can't happen here.
Every draft links to the court's own judgment page, the regulator release, or the Federal Register entry. Validated before it ever reaches you.
If the source doesn't say it, the draft doesn't either. No invention. No invented facts.
Nothing publishes without your sign-off. We send drafts to your CMS as drafts, you flip to live.
You're a lawyer, not a content agency.
Mara does the reading, the writing, the publishing, and the strategy. You just practise law.
Start your 14-day trial →